I have posted before about how much more progressive the UK has been in its adoption and development of multimedia journalism, and today found another example.
Whether through examples like the Guardian’s new media content, the way that UK-based media outlets have embraced the reciprocal loop of feedback with their readership, or the general acceptance of multimedia journalism becoming more ubiquitous, there seems to be a greater integration of multimedia journalism into the wider fabric of society in the UK than we see here in North America (and great deal deal more than we see in Canada, currently).
On that front, Journalism.co.uk posted today about Skillset (a training body for the UK creative media industry) offering multimedia training bursaries for freelance journalists. The inclusion of freelancers is probably a very astute business move given the current economy, but as a freelancer I must say that I am jealous that the opportunities for high-quality, multimedia skillset upgrades exists so readily in the UK and so rarely here in Canada.
These training opportunities seem to mirror the level of acceptance of the shift to new media content in the wider media. Which is to say, in Canada, media outlets are largely still in a holding pattern – debating how multimedia journalism will evolve and impact us all – while other countries adopt new techniques and narratives, and even offer professional training to push the craft further.
For a country as vast as Canada, and that formerly had one of the most advanced telecommunications networks in the world (alas, not any more), seeing the multimedia opportunities in foreign media is doubly frustrating.
Perhaps I could just commute…