Tagged: advertising

Recommended Viewing: Studiocanoe’s Build Anything

I saw Build Anything by Studiocanoe yesterday and was really struck by it, as I gather most are, given that it won an advertising competition at Cannes this year.

Very clever use of perspective (in several ways!) and a fun, lo-fi, imaginative experience for the viewer. I’m a little unclear who the target market for this ad would be, but I enjoyed watching it.

Build Anything:

Build Anything from Studiocanoe on Vimeo.

Recommended by Fauna Corp.

Evolving Multimedia Narratives and Storytelling

I see you...

Anyone with a scroll-mouse, or those technophiles that have harnessed the finer points of ‘page-up / page-down’ technology, can see that I haven’t posted to my beloved Fauna Corporation in quite a while.

There are a number of reasons for this, but what is most important is that I am resurfacing after a deep-thought hiatus.

Which is to say, after much consideration, I have decided to post to Fauna Corp again, but with a slightly expanded focus to the content I highlight, share and discuss.

Over the last several months of working in advertising, and gaining some distance from the harsh realities of freelance journalism in the midst of an economic downturn and an essential breakdown in the fabric of how media works, I have gained a little bit more perspective on multimedia content.

There is no need for someone like me to be wringing his hands about the future of journalism. I’m simply not plugged in enough now to really know what’s happening with the media giants, and far more attuned minds than my own could give you the 4-11 (or even the 9-11) on what’s happening.

Furthermore, at a certain level, I simply don’t care anymore. As countless experts discuss and debate, our digital culture moves forward. People upload their on-the-ground footage, others generate beautiful short films and slideshows, still more develop apps and widgets, while experts deliberate on a functioning media model in a shifting cultural landscape. It is not possible to know where we’re going, and I think my energy is best served elsewhere.

What I am plugged into (and seeing a lot of) these days is unique digital content deployed across the cultural spectrum. This has led me to think a great deal about digital narratives – the ways that we represent who we are (or who we aspire to be) through our digital ecosystem.

Sophisticated tools are becoming cheaper, average people are developing professional skills, and more and more people are using their creativity to represent their lives. It is becoming seamless, natural and, at times, deeply moving.

It is this, then, that I am going to focus Fauna Corporation on – the artists, journos and communities that document the people, places, products, ideas, stories and projects that matter most to them. The digital narratives we create and share, to connect, however briefly, with each other and those quiet parts of ourselves that represent who we truly are.

How this plays out will be shown in the next little while, but I just wanted to give you a heads-up about this shift to Fauna Corporation’s content, and thank all of you who have been regular readers despite a loooooong silence on this little blog.

I think you will enjoy where we are going…

The Gap Between Journalism and Marketing Gets Smaller

Astute readers of Fauna Corporation (or those who simply scroll down) will know that I was working a contract for a digital ad agency before the Holidays.

As it turns out, they liked my moxie so much they offered me a full-time position, which I’ve accepted. I’ve just come through my first week as an official employee there, and boy are my arms tired – or however that old joke goes.

Working in an ad agency is a bit of a weird shift for me (though not outside my employment history), given my heavy focus on multimedia journalism, so I thought I would take a second to try to let you know where this decision came from.

First, I want to confirm that my love of journalism continues, and my interest in trying to figure out (with you all!) where the industry is going remains as strong as ever.

But the reality – for me, at least – is that the technological advances, emerging narrative tools and the unbelievable creativity of multimedia journalists has far outpaced the journalism industry as a whole.

Personally, I had no problem landing writing gigs (for terrible freelance rates, naturally), but I had a lot of trouble landing contracts for my multimedia work, despite genuine interest and positive feedback from the web- and section-editors I spoke to.

The issue seems to be that the larger media structure is still struggling with how to carry multimedia work, how to market it, how to deal with the reciprocal loop it can create with viewers, etc..

Meanwhile the technology still advances, the narratives become ever more layered, and the e-journos continue to produce novel, intelligent work. These developments, coupled with the state of our media, generally, have become a recipe for disaster for freelancers.

When an opportunity came along to work for a cutting-edge digital agency, I realized the potential of working in an industry that was not behind the e-curve (and is, in fact, is often pioneering new communication techniques), and I recognized that I could learn an awful lot about building and deploying online content from creative experts.

So that’s what I’ve decided to do. I hope that doesn’t make my usual readership think I’ve sold out to The Man. Or even, A Man.

In my opinion, the days of journalistic purity are pretty much over, as each journalist increasingly becomes his own brand and entrepreneurial skills become ever more important in getting eyes on your work (let alone be paid for it), as the industry crashes all around us. It doesn’t mean the ethics of a journalist have been or should be compromised, only that the (often fictitious) divide between editorial and marketing is dissolving ever more.

So far, the new job has been very challenging and rewarding, and I think it will benefit my journalism work in the long run if I can continue racing up the (steep!) learning curve. My hope is to bring new insights to the Fauna Corp readership, while still sharing interesting and engaging multimedia journalism content with you all, as we try to figure out where journalism is headed.

2010 promises to be an interesting new year, and I hope you all stick with Fauna Corporation for the ride.

Let me know your thoughts about all this, leave a comment if you have anything to share. No sales agents will visit your home.