Adam Westbrook’s 6×6 Series for Multimedia Journalists


connecting skills to create emotionally moving vehicles is critical for multimedia journalists

I first found Adam Westbrook’s advice for multimedia journalists through the (awesome) Innovative Interactivity site, where he was posting about free tools available for multimedia journos.

A couple of days ago, I found a link on duckrabbit about Adam’s newest creation, a six part series on the skills that emerging multimedia journalists must have. Topics covered include branding, use of video (especially for web-use), storytelling techniques, business models and finding new markets, the importance of audio in engaging pieces, and finally, making things happen, which is about the ups and downs of being a freelance content producer.

I was especially struck by the audio and ‘making things happen‘ parts of the series. I think most multimedia journalists have a primary skillset and a few secondary skills they are employing to make media-rich pieces (ie: they are primarily videographers, who are honing writing skills, photographers who are transitioning to video, etc).

My own bank of skills puts writing and sound design as primary, with photography, video and web work as ascendant, which is a little more unusual than most journos. Therefore, it was gratifying to read Adam’s emphasis on the importance of audio (and his suggestions for best-practices) as sound design is often under used in multimedia journalism.

Also, every freelance journalist / content creator can use an energy boost during even the brightest of days. Reading Adam’s piece on making things happen is essential for anyone who is crafting content in this shifting media landscape, and struggles with the endless riptide of what-ifs that accompany being an independent entrepreneur.

In short, this six-part series offers every multimedia journalist advice and tips for our emerging craft, without employing a heavy-hand or extensive external reading. I recommend this series to anyone who is simply trying to make their good work great, or at least, more satisfying.

See Adam Westbrook’s full series here.

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