Category: data

What Netflix Can Teach Us About Personalized Data, or, How to Enjoy Werewolf Gambling Mistaken-Identity Satires From the 1940s

Cutting my marketing teeth in the nefarious and multiply-A/B-tested world of direct mail, I have a fondness for data-driven targeting.

Now, I realize a data-first worldview makes some marketing useless at best and creepy at worst, and this kind of tracking also seems to spell disaster for geopolitics as recent NSA revelations have shown.

But tracking, aggregating choices, and serving up suggestions is also what makes services like Last.FM and Pandora (sadly, still not available in Canada) so helpful. So how does it work? Or, more importantly, how does it work when it works well?

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